Wednesday, August 25, 2010

When It Comes To Wedding Videos Copying Is The Sincerest Form Of Flattery

Today, virtually every business has an internet web site, and wedding videographers are no exception. If you do an internet search of wedding videographers in your local area, you will find a list of web sites that can range from a few to a few hundred depending on the size of your city or town.

On the internet, everything is there for everyone to see. That is the idea, to get potential customers to notice your wedding video company. You want your website to really stand out and be special because you only have seconds to capture a customers attention. Once the customer finds your website, they want to get as much information as possible about you and your company.

In the wedding video business, the most important aspect of your website has to be samples or demos of your work. Brides want to see how amazing you can make their special day to remember forever.

As a wedding videographer, it is in your best interest to keep up with what other local videographers are doing so you can remain competitive in your market. What you may notice as you search through web sites is some very similar looking, or even identical video and/or graphics on two different videographer's web pages. If one wedding videographer has posted a clip or a montage that is really awesome, it will obviously draw the interest of the potential customer and a phone call to set up an appointment is likely.

If you are the wedding videographer with the awesome, attention grabbing video clip or montage, and you find the same thing on a competitors website, what should you do? There are several options, the first being, to do nothing. The most practical way to handle the situation is to contact the owner of the wedding video company that has copied from your website. Simply requesting the competitor give you credit on his website for the content he copied from you is the best solution for everyone.

If the owner of the video company does not design or maintain his own website, you can find the owner of the domain name as well as the technical contact for the website by going to whois.net and typing in the URL.

Hopefully, your competitor will be willing to do the appropriate thing and credit you on his or her website, but if not your last resort would be legal action.

This article has been was written by myself for my newsletter and since the author is the same person, permission for use is granted.

Joe Sabol is an Internationally known videographer with almost 28yrs experience in the video industry. Please visit us at http://jandjvideoproductions.com for more information.

Article Source: http://EzineArticles.com/?expert=Joe_Sabol

Friday, August 6, 2010

Bashing Other Video Production Companies

We all know how important it is to get your wedding video companies name out in front of the public. In order to develop a thriving business, your name must be recognized and even familiar to people in your community.

There are many different ways to achieve this and you can spend a minimal amount or a fortune for advertising and marketing. In most communities, the wedding video market is very competitive so companies must be very creative in establishing their name. Wedding videographers can be competing for the same brides in the same town, and still maintain a professional, courteous relationship.

It is actually beneficial to have a positive professional relationship with your fellow wedding videographers. You may be able to help each other out in a jam, if say, you have an equipment problem or you need an additional camera to get the coverage you need and your second videographer gets sick. By maintaining a good working relationship with your competitors, you have other professionals you can turn to for help, and they can come to you for help as well.

On the other hand, there always seems to be at least one wedding video company that has not figured this out. They are of the mind set that if you are their competitor, you are the enemy, therefore, they are determined to make you and your company look inferior. This can most often be found on their websites. They may not name you specifically, but it is no secret what the are implying.

It amounts to a cheap shot and is a clear sign that they are desperate and will do anything to boost their business. In order to steer attention away from their lack of experience or knowledge, these wedding videographers criticize, and put down the work of their competitors. I have personally seen even highly respected video production companies do this, why is beyond me.

Unfortunately, choosing to go the route of "bashing" or "dissing" the competition in public or on the internet does nothing but draw attention to the fact that their work can not stand on its own. Most brides can recognize it for what it is. Those who do not can end up with an inferior wedding video due to the lack of experience, skill and knowledge on the part of the videographer. Your wedding video is not something you want to trust to an amateur. If a wedding video company has to criticize or bash the competition to make themselves look good, you should keep looking.

This article has been was written by myself for my newsletter and since the author is the same person, permission for use is granted.

Joe Sabol is an Internationally known videographer with almost 28yrs experience in the video industry. Please visit us at http://jandjvideoproductions.com for more information.

Article Source: http://EzineArticles.com/?expert=Joe_Sabol