By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio, Parma, Ohio.
With all this technology changing, it seems like we're taking a step back in time to the late 1980's and 1990's. Do you remember when there was a format called Beta? Do you remember a format called VHS? At one time, these were the only two formats available for the home wedding video markets.
Which one did you use? Did you use VHS or Beta? Through my travels, I found out that Beta was the format of choice on the west coast, and VHS was the format of choice on the east coast. What this all boiled down to was, the salespeople that were selling Beta out west were better salespeople than those selling VHS, and vice versa.
As we all know, Beta disappeared from the consumer market. Instead of catering to the consumer wedding video market, Sony set their sights on the professional video market.
Soon after this, we were inundated with all sorts of video tape formats. If memory serves me correctly, S-VHS was the first one to hit the streets. Then followed a whole slew of different formats. It just became so incredibly confusing and a producer's nightmare when it came down to editing the wedding video you just shot.
Are we taking a step back in time? With the advent of High Definition Video, it seems as if we're stuck in the same situation we were in back in the day.
There are plenty of wedding video production companies using high grade, professional quality video cameras that utilize mini-DV's. There are just as many out there that use memory sticks, and SDHC cards. What is a wedding video producer to do?
Since June 12, 2009, when the government made it mandatory for all broadcasters to use the digital video format, this threw a wrench into the gears of the machinery of professional video production. Everybody had to convert everything, even down to Mom and Pop with an old TV with rabbit ears. Has this flood of changes made a difference? It definetely has in terms of the picture quality we enjoy watching on today's TV.
Has it affected video production? You bet it has. Since most finished productions end up as DVDs, this has created a whole slew of new problems. On the consumer end, it doesn't seem like a big deal. They grab their DVD and throw it into their DVD player and watch their movie. But is it really that simple? Not anymore.
Most wedding videographers produce their weddings on a DVD. I've read on several blogs that the DVDs are not playing in their DVD players. Why is this? It seems as if the older DVDs, the ones 5-7 years old, are not capable of playing the digitally produced DVD wedding videos. Hollywood has given the consumer a false sense of security that their movie rental will play in their DVD players. Why do theirs play, and ours don't? What they aren't telling you is that the DVD you rent, other than a Blu-ray, is not digital, but is standard analog DVD, even though it's being formatted as a wide screen. Tricky eh....
This is a confusing nightmare for everyone either renting or producing DVDs. Are you aware that there are 6 different kinds of DVDs out there, not counting Blu-ray? Here's something even more confusing. You can play almost any DVD in a Blu-ray DVD player, but, you cannot play a Blu-ray DVD in anything other than a Blu-ray player. This was done intentionally so that you would eventually have to buy a Blu-ray player because the DVD in your hand may not play in your DVD player.
So we are right back to where we were in the late 80's and early 90's. Eventually I see evrything going to Blu-Ray. Guess whats next, MINI DVD'S I QUIT!!!
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Saturday, February 20, 2010
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