Saturday, January 23, 2010


By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio

Sure, why not? You know that bigger is better and more expensive must be the best, but is that really true? If you're shooting wedding or event videos, or even corporate videos, why would you waste thousands of dollars on an overpriced camera when a moderately priced camera will do the same job just as well, if not better?

Over the years, my experience in shooting wedding videos has taught me many things, but I think the most important lesson I learned is this; Let's say you and I went out to buy video cameras. You find a camera that costs $15,000.00 and I find a camera that sells for $2000.00. The $15,000.00 camera has a lot more gadgets than mine. It looks very high tech compared to mine. However if you read the specifications on the cameras, you will find that the most crucial elements needed for video production are pretty much the same.

Let's assume that the expensive camera will be operated by someone who has been in the field shooting wedding videos for 3 months. I will take my $2000.00 camera to another wedding. The difference is that I have more than 25 years of experience shooting wedding videos. In the end, which video do you think will turn out better?
Most uninformed people would think the $15,000.00 camera would far out perform the $2000.00 camera. The truth is, the end result is far different.

The wedding video produced by the $2000.00 camera is far superior to the video produced by the $15,000.00 camera. So, what does this tell you about purchasing cameras? It isn't how much you paid for the camera. I think we all knew that the wedding video produced by the less expensive camera was going to be be superior to the video produced by the expensive camera.

The reason this happened is because the operator, the videographer shooting the wedding on the less expensive camera, has 25+ years of experience shooting wedding videos, or for that matter any type of video. The person with the experience knows exactly what to shoot during a wedding, as well as where to place the camera for the best effect and he knows when to use the zoom lens and how to keep the picture in focus. A person with 3 months experience cannot possibly know what to do if someone opens the back door of the church during the ceremony. A flood of outdoor light can seriously mess up your video. The person shooting the video with the expensive camera doesn't know where the backlight switch is, or how to use it to make an immediate correction and save the video.

The experienced person will most likely expect someone to open the door during the ceremony and be prepared to make the correction on the spot. The experienced videographer will be prepared for this prior to the start of the wedding.

The extreme high end pro video cameras can cost a fortune and they are set up not to shoot wedding videos, events or even corporate video. They are set up for broadcasting live television or wireless transmission to a satellite etc.. Why would you think that buying a camera like that is going to do you any good when your niche is the consumer market?

In conclusion, when you buy a video camera, you must know first of all what you will be shooting. Secondly, you should read the specifications and compare them. If you find the more expensive camera can shoot under water and you plan to do underwater work, then if would make sense to pay more. I know to many professional videographers that think just because they have expensive cameras, this means their wedding videos will be better, when in fact the videos are less than perfect.

J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at