As a wedding photographer, you encounter all kinds of situations. Sometimes everything is straightforward and smooth as silk, this is rare. There is so much involved in a wedding and reception and that means there is so much that can go wrong.
One of the most frustrating things a wedding photographer or wedding videographer can encounter is a church with strict "rules". I am sure all professional photographers and videographers understand the need for some guidelines and boundaries to respect the church and what if represents. Most of us know better than to be a distraction to the officiant, the wedding party and the family and friends. Apparently, the churches with the really inflexible rules have had some bad experiences that have reflected poorly on all wedding photographers and wedding videographers.
This is truly unfortunate because ultimately, the bride and groom and their families will miss out on recording the many memories and special moments of their wedding day.
How many times have you shown up at a wedding rehearsal to find out that you must stay put in one spot for the entire ceremony? The people who come up with these rules obviously have no idea of the problem this creates. You are hired by the bride or her family to photograph every moment of her day, and that is what she expects. How can you go to her after the wedding and say, "sorry, but I could not get your father handing you off to the groom" or, I could only get the back of you walking up the aisle?
This kind of situation makes you look very incompetent as a professional wedding photographer or wedding videographer. The bride and her family are not going to be happy and they are not going to want to pay you. It does not seem to matter that it was not your fault, and you could not do anything about it.
One thing you can do to avoid this disaster is to ask the bride when she calls to inquire about your services. If she schedules an appointment, ask her to check with her church officials regarding rules for wedding photography and wedding videography. If she is able to find out the specific rules, you can explain the potential problems and the possible consequences. You may decide to pass on the job to save yourself a lot of trouble or at the very least, the bride will know before her wedding what to expect.
Fortunately, for most brides, this is not the case. If you, as the photographer or videographer make a point to introduce yourself to the person in charge and ask them how you can do your job while respecting their wishes, they will most likely be willing to work with you for the benefit of the bride and groom. A little cooperation goes a long way in assuring the wedding is a happy occasion, and all the memories are good ones.
This article has been was written by myself for my newsletter and since the author is the same person, permission for use is granted.
Joe Sabol is an Internationally known videographer with almost 28yrs experience in the video industry. Please visit us at http://jandjvideoproductions.com for more information.
Article Source: http://EzineArticles.com/?expert=Joe_Sabol
Sunday, July 4, 2010
Monday, March 1, 2010
IT'S YOUR WEDDING VIDEO & UNCLE MIKE IS DRUNK
By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio, Parma, Ohio.
Your wedding ceremony has just been completed. Everything went perfectly. No one made a mistake, no one tripped and no one fell. It was an absolutely perfect uneventful wedding and you are ecstatic. Now, off to the wedding reception.
To the professional wedding videographers, this sounds like the beginning of a perfect day. When you arrive at the wedding reception, you see that there is an open bar. This is usually a sign that this will be a lively wedding reception. Your job is to shoot the wedding video. Invariably, as the night goes on, some of the guests might overindulge in alcoholic beverages. There is almost always one person who seems to want to outdo everyone else in the wedding. He is the one who gets out on the dance floor to show off his amazing dance skills.
You can see that he has obviously had way too much to drink. While there is nothing wrong with having a few drinks to celebrate at the wedding reception, this party animal doesn't know when to stop. Let's name this party animal "Uncle Mike". Uncle Mike is having a great time and he notices the video camera. All of a sudden, you, as the wedding videographer become his best friend. He comes over and compliments you on what a fine job you're doing. He doesn't reailze that you might be shooting a very important part of the wedding reception. You have to remember that there are two types of personalities that emerge when someone is noticeably intoxicated.
One of the personalities is jovial, happy and comical. The other intoxicated type is mean spirited, aggressive and some would consider this type of person a "nasty drunk". Of course this guy is going to want to be on the video. He may ask you if he can record a message for the bride and groom on the wedding video. What should you do?
It's my experience in shooting wedding videos, that the best way to handle this situation is to do one of two things. Before you make a decision on what you're going to do, you should have an idea of what you'll do before the wedding reception even begins if this problem arises.
The first way to handle this is to shoot the video as long as it isn't interfering with the production of the wedding video, then, edit Uncle Mike out later. You can always use the footage as part of a blooper reel. The second option is to act as if you are recording Uncle Mike's heartfelt message, but never actually hit the record button. He will not know the difference. Believe it or not, you will not be the only one who notices Uncle Mike. It has happened to me several times during a wedding reception, where family members, wedding party members or even security at the reception hall, will step in and put Uncle Mike in a taxi and send him home.
In the event that Uncle Mike turns out to be a "nasty drunk", the first place you should turn to is to the parents of the bride or groom. Let them know what Uncle Mike is trying to do in the wedding video. It is better for them to handle this than you, the videographer because, they know him better. This may be something that has happened in the past and they have had to deal with Uncle Mike before.
So, with Uncle Mike taken care of, you can now continue to shoot the wedding video knowing that you have given the bride and groom the best wedding video you can possibly give to them.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Your wedding ceremony has just been completed. Everything went perfectly. No one made a mistake, no one tripped and no one fell. It was an absolutely perfect uneventful wedding and you are ecstatic. Now, off to the wedding reception.
To the professional wedding videographers, this sounds like the beginning of a perfect day. When you arrive at the wedding reception, you see that there is an open bar. This is usually a sign that this will be a lively wedding reception. Your job is to shoot the wedding video. Invariably, as the night goes on, some of the guests might overindulge in alcoholic beverages. There is almost always one person who seems to want to outdo everyone else in the wedding. He is the one who gets out on the dance floor to show off his amazing dance skills.
You can see that he has obviously had way too much to drink. While there is nothing wrong with having a few drinks to celebrate at the wedding reception, this party animal doesn't know when to stop. Let's name this party animal "Uncle Mike". Uncle Mike is having a great time and he notices the video camera. All of a sudden, you, as the wedding videographer become his best friend. He comes over and compliments you on what a fine job you're doing. He doesn't reailze that you might be shooting a very important part of the wedding reception. You have to remember that there are two types of personalities that emerge when someone is noticeably intoxicated.
One of the personalities is jovial, happy and comical. The other intoxicated type is mean spirited, aggressive and some would consider this type of person a "nasty drunk". Of course this guy is going to want to be on the video. He may ask you if he can record a message for the bride and groom on the wedding video. What should you do?
It's my experience in shooting wedding videos, that the best way to handle this situation is to do one of two things. Before you make a decision on what you're going to do, you should have an idea of what you'll do before the wedding reception even begins if this problem arises.
The first way to handle this is to shoot the video as long as it isn't interfering with the production of the wedding video, then, edit Uncle Mike out later. You can always use the footage as part of a blooper reel. The second option is to act as if you are recording Uncle Mike's heartfelt message, but never actually hit the record button. He will not know the difference. Believe it or not, you will not be the only one who notices Uncle Mike. It has happened to me several times during a wedding reception, where family members, wedding party members or even security at the reception hall, will step in and put Uncle Mike in a taxi and send him home.
In the event that Uncle Mike turns out to be a "nasty drunk", the first place you should turn to is to the parents of the bride or groom. Let them know what Uncle Mike is trying to do in the wedding video. It is better for them to handle this than you, the videographer because, they know him better. This may be something that has happened in the past and they have had to deal with Uncle Mike before.
So, with Uncle Mike taken care of, you can now continue to shoot the wedding video knowing that you have given the bride and groom the best wedding video you can possibly give to them.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Saturday, February 20, 2010
STANDARD DVD, HIGH DEF DVD, BLU RAY DVD - WHAT NEXT?
By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio, Parma, Ohio.
With all this technology changing, it seems like we're taking a step back in time to the late 1980's and 1990's. Do you remember when there was a format called Beta? Do you remember a format called VHS? At one time, these were the only two formats available for the home wedding video markets.
Which one did you use? Did you use VHS or Beta? Through my travels, I found out that Beta was the format of choice on the west coast, and VHS was the format of choice on the east coast. What this all boiled down to was, the salespeople that were selling Beta out west were better salespeople than those selling VHS, and vice versa.
As we all know, Beta disappeared from the consumer market. Instead of catering to the consumer wedding video market, Sony set their sights on the professional video market.
Soon after this, we were inundated with all sorts of video tape formats. If memory serves me correctly, S-VHS was the first one to hit the streets. Then followed a whole slew of different formats. It just became so incredibly confusing and a producer's nightmare when it came down to editing the wedding video you just shot.
Are we taking a step back in time? With the advent of High Definition Video, it seems as if we're stuck in the same situation we were in back in the day.
There are plenty of wedding video production companies using high grade, professional quality video cameras that utilize mini-DV's. There are just as many out there that use memory sticks, and SDHC cards. What is a wedding video producer to do?
Since June 12, 2009, when the government made it mandatory for all broadcasters to use the digital video format, this threw a wrench into the gears of the machinery of professional video production. Everybody had to convert everything, even down to Mom and Pop with an old TV with rabbit ears. Has this flood of changes made a difference? It definetely has in terms of the picture quality we enjoy watching on today's TV.
Has it affected video production? You bet it has. Since most finished productions end up as DVDs, this has created a whole slew of new problems. On the consumer end, it doesn't seem like a big deal. They grab their DVD and throw it into their DVD player and watch their movie. But is it really that simple? Not anymore.
Most wedding videographers produce their weddings on a DVD. I've read on several blogs that the DVDs are not playing in their DVD players. Why is this? It seems as if the older DVDs, the ones 5-7 years old, are not capable of playing the digitally produced DVD wedding videos. Hollywood has given the consumer a false sense of security that their movie rental will play in their DVD players. Why do theirs play, and ours don't? What they aren't telling you is that the DVD you rent, other than a Blu-ray, is not digital, but is standard analog DVD, even though it's being formatted as a wide screen. Tricky eh....
This is a confusing nightmare for everyone either renting or producing DVDs. Are you aware that there are 6 different kinds of DVDs out there, not counting Blu-ray? Here's something even more confusing. You can play almost any DVD in a Blu-ray DVD player, but, you cannot play a Blu-ray DVD in anything other than a Blu-ray player. This was done intentionally so that you would eventually have to buy a Blu-ray player because the DVD in your hand may not play in your DVD player.
So we are right back to where we were in the late 80's and early 90's. Eventually I see evrything going to Blu-Ray. Guess whats next, MINI DVD'S I QUIT!!!
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
With all this technology changing, it seems like we're taking a step back in time to the late 1980's and 1990's. Do you remember when there was a format called Beta? Do you remember a format called VHS? At one time, these were the only two formats available for the home wedding video markets.
Which one did you use? Did you use VHS or Beta? Through my travels, I found out that Beta was the format of choice on the west coast, and VHS was the format of choice on the east coast. What this all boiled down to was, the salespeople that were selling Beta out west were better salespeople than those selling VHS, and vice versa.
As we all know, Beta disappeared from the consumer market. Instead of catering to the consumer wedding video market, Sony set their sights on the professional video market.
Soon after this, we were inundated with all sorts of video tape formats. If memory serves me correctly, S-VHS was the first one to hit the streets. Then followed a whole slew of different formats. It just became so incredibly confusing and a producer's nightmare when it came down to editing the wedding video you just shot.
Are we taking a step back in time? With the advent of High Definition Video, it seems as if we're stuck in the same situation we were in back in the day.
There are plenty of wedding video production companies using high grade, professional quality video cameras that utilize mini-DV's. There are just as many out there that use memory sticks, and SDHC cards. What is a wedding video producer to do?
Since June 12, 2009, when the government made it mandatory for all broadcasters to use the digital video format, this threw a wrench into the gears of the machinery of professional video production. Everybody had to convert everything, even down to Mom and Pop with an old TV with rabbit ears. Has this flood of changes made a difference? It definetely has in terms of the picture quality we enjoy watching on today's TV.
Has it affected video production? You bet it has. Since most finished productions end up as DVDs, this has created a whole slew of new problems. On the consumer end, it doesn't seem like a big deal. They grab their DVD and throw it into their DVD player and watch their movie. But is it really that simple? Not anymore.
Most wedding videographers produce their weddings on a DVD. I've read on several blogs that the DVDs are not playing in their DVD players. Why is this? It seems as if the older DVDs, the ones 5-7 years old, are not capable of playing the digitally produced DVD wedding videos. Hollywood has given the consumer a false sense of security that their movie rental will play in their DVD players. Why do theirs play, and ours don't? What they aren't telling you is that the DVD you rent, other than a Blu-ray, is not digital, but is standard analog DVD, even though it's being formatted as a wide screen. Tricky eh....
This is a confusing nightmare for everyone either renting or producing DVDs. Are you aware that there are 6 different kinds of DVDs out there, not counting Blu-ray? Here's something even more confusing. You can play almost any DVD in a Blu-ray DVD player, but, you cannot play a Blu-ray DVD in anything other than a Blu-ray player. This was done intentionally so that you would eventually have to buy a Blu-ray player because the DVD in your hand may not play in your DVD player.
So we are right back to where we were in the late 80's and early 90's. Eventually I see evrything going to Blu-Ray. Guess whats next, MINI DVD'S I QUIT!!!
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Sunday, January 31, 2010
HOW TO SHOOT A WEDDING VIDEO
By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio
How do I shoot a wedding video? Two words come to mind immediately, and those two words are "very carefully". If you think you can just go and plop down a video camera on a tripod in a church or anywhere for that matter, and shoot a wedding video, you are sadly mistaken.
The first thing you have to do is know exactly what is going to happen during the wedding ceremony. By doing this, you eliminate the element of surprise, which can cause serious problems. In my 27 years of shooting wedding videos, the knowledge of what to expect during the wedding ceremony has saved my hide many times. You always need to be prepared when shooting a wedding video.
For example, during a wedding, the bride takes a rose and places it at an outdoor grotto. If you didn't know that was going to happen, please tell me how you would get that shot. I would love to know what kind of magic you would have to use to get that in the wedding video. You can teach an old dog new tricks.
Another consideration is the fact that every church or synagogue has different rules regarding photograhers and videographers. What you do not want to do is upset the officiant, because I can assure you, it will be the last time you are permitted to shoot a wedding video in that church.
I have been told horror stories by different officiants. Probably the most incredible abuse of the privlege of shooting a wedding video occured at St. Ignatius Loyola Catholic Church near Wyomissing, Pennsylvania. A videographer thought it would be clever to shoot the vows looking up toward the ceiling, sliding on his back to get between the priest and the bride and groom during this crucial time of the ceremony. Needless to say, that videographer should have asked permission from the priest before trying something that stupid.I am certain the priest would have given him a resounding NO at his ridiculous request.
In all seriousness, shooting a wedding video takes time, planning and experience, as well as a little bit of common sense. Just like in sports, you have to learn the game and practice the game. Know the rules, abide by them and you will come out a winner.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
How do I shoot a wedding video? Two words come to mind immediately, and those two words are "very carefully". If you think you can just go and plop down a video camera on a tripod in a church or anywhere for that matter, and shoot a wedding video, you are sadly mistaken.
The first thing you have to do is know exactly what is going to happen during the wedding ceremony. By doing this, you eliminate the element of surprise, which can cause serious problems. In my 27 years of shooting wedding videos, the knowledge of what to expect during the wedding ceremony has saved my hide many times. You always need to be prepared when shooting a wedding video.
For example, during a wedding, the bride takes a rose and places it at an outdoor grotto. If you didn't know that was going to happen, please tell me how you would get that shot. I would love to know what kind of magic you would have to use to get that in the wedding video. You can teach an old dog new tricks.
Another consideration is the fact that every church or synagogue has different rules regarding photograhers and videographers. What you do not want to do is upset the officiant, because I can assure you, it will be the last time you are permitted to shoot a wedding video in that church.
I have been told horror stories by different officiants. Probably the most incredible abuse of the privlege of shooting a wedding video occured at St. Ignatius Loyola Catholic Church near Wyomissing, Pennsylvania. A videographer thought it would be clever to shoot the vows looking up toward the ceiling, sliding on his back to get between the priest and the bride and groom during this crucial time of the ceremony. Needless to say, that videographer should have asked permission from the priest before trying something that stupid.I am certain the priest would have given him a resounding NO at his ridiculous request.
In all seriousness, shooting a wedding video takes time, planning and experience, as well as a little bit of common sense. Just like in sports, you have to learn the game and practice the game. Know the rules, abide by them and you will come out a winner.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Saturday, January 23, 2010
SHOULD I BUY A REALLY EXPENSIVE VIDEO CAMERA?
By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio
Sure, why not? You know that bigger is better and more expensive must be the best, but is that really true? If you're shooting wedding or event videos, or even corporate videos, why would you waste thousands of dollars on an overpriced camera when a moderately priced camera will do the same job just as well, if not better?
Over the years, my experience in shooting wedding videos has taught me many things, but I think the most important lesson I learned is this; Let's say you and I went out to buy video cameras. You find a camera that costs $15,000.00 and I find a camera that sells for $2000.00. The $15,000.00 camera has a lot more gadgets than mine. It looks very high tech compared to mine. However if you read the specifications on the cameras, you will find that the most crucial elements needed for video production are pretty much the same.
Let's assume that the expensive camera will be operated by someone who has been in the field shooting wedding videos for 3 months. I will take my $2000.00 camera to another wedding. The difference is that I have more than 25 years of experience shooting wedding videos. In the end, which video do you think will turn out better?
Most uninformed people would think the $15,000.00 camera would far out perform the $2000.00 camera. The truth is, the end result is far different.
The wedding video produced by the $2000.00 camera is far superior to the video produced by the $15,000.00 camera. So, what does this tell you about purchasing cameras? It isn't how much you paid for the camera. I think we all knew that the wedding video produced by the less expensive camera was going to be be superior to the video produced by the expensive camera.
The reason this happened is because the operator, the videographer shooting the wedding on the less expensive camera, has 25+ years of experience shooting wedding videos, or for that matter any type of video. The person with the experience knows exactly what to shoot during a wedding, as well as where to place the camera for the best effect and he knows when to use the zoom lens and how to keep the picture in focus. A person with 3 months experience cannot possibly know what to do if someone opens the back door of the church during the ceremony. A flood of outdoor light can seriously mess up your video. The person shooting the video with the expensive camera doesn't know where the backlight switch is, or how to use it to make an immediate correction and save the video.
The experienced person will most likely expect someone to open the door during the ceremony and be prepared to make the correction on the spot. The experienced videographer will be prepared for this prior to the start of the wedding.
The extreme high end pro video cameras can cost a fortune and they are set up not to shoot wedding videos, events or even corporate video. They are set up for broadcasting live television or wireless transmission to a satellite etc.. Why would you think that buying a camera like that is going to do you any good when your niche is the consumer market?
In conclusion, when you buy a video camera, you must know first of all what you will be shooting. Secondly, you should read the specifications and compare them. If you find the more expensive camera can shoot under water and you plan to do underwater work, then if would make sense to pay more. I know to many professional videographers that think just because they have expensive cameras, this means their wedding videos will be better, when in fact the videos are less than perfect.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Sure, why not? You know that bigger is better and more expensive must be the best, but is that really true? If you're shooting wedding or event videos, or even corporate videos, why would you waste thousands of dollars on an overpriced camera when a moderately priced camera will do the same job just as well, if not better?
Over the years, my experience in shooting wedding videos has taught me many things, but I think the most important lesson I learned is this; Let's say you and I went out to buy video cameras. You find a camera that costs $15,000.00 and I find a camera that sells for $2000.00. The $15,000.00 camera has a lot more gadgets than mine. It looks very high tech compared to mine. However if you read the specifications on the cameras, you will find that the most crucial elements needed for video production are pretty much the same.
Let's assume that the expensive camera will be operated by someone who has been in the field shooting wedding videos for 3 months. I will take my $2000.00 camera to another wedding. The difference is that I have more than 25 years of experience shooting wedding videos. In the end, which video do you think will turn out better?
Most uninformed people would think the $15,000.00 camera would far out perform the $2000.00 camera. The truth is, the end result is far different.
The wedding video produced by the $2000.00 camera is far superior to the video produced by the $15,000.00 camera. So, what does this tell you about purchasing cameras? It isn't how much you paid for the camera. I think we all knew that the wedding video produced by the less expensive camera was going to be be superior to the video produced by the expensive camera.
The reason this happened is because the operator, the videographer shooting the wedding on the less expensive camera, has 25+ years of experience shooting wedding videos, or for that matter any type of video. The person with the experience knows exactly what to shoot during a wedding, as well as where to place the camera for the best effect and he knows when to use the zoom lens and how to keep the picture in focus. A person with 3 months experience cannot possibly know what to do if someone opens the back door of the church during the ceremony. A flood of outdoor light can seriously mess up your video. The person shooting the video with the expensive camera doesn't know where the backlight switch is, or how to use it to make an immediate correction and save the video.
The experienced person will most likely expect someone to open the door during the ceremony and be prepared to make the correction on the spot. The experienced videographer will be prepared for this prior to the start of the wedding.
The extreme high end pro video cameras can cost a fortune and they are set up not to shoot wedding videos, events or even corporate video. They are set up for broadcasting live television or wireless transmission to a satellite etc.. Why would you think that buying a camera like that is going to do you any good when your niche is the consumer market?
In conclusion, when you buy a video camera, you must know first of all what you will be shooting. Secondly, you should read the specifications and compare them. If you find the more expensive camera can shoot under water and you plan to do underwater work, then if would make sense to pay more. I know to many professional videographers that think just because they have expensive cameras, this means their wedding videos will be better, when in fact the videos are less than perfect.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Monday, January 18, 2010
Web 2.0 and UPLOADING VIDEOS
By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio
The internet has pushed the world forward at a frantic pace, with more and more people getting online either at work or at home. Because of this most people have email accounts and some form of social networking site, whether that is Myspace, Facebook, Bebo or Twitter and now people what to share every aspect of their lives with the world.
Because of this there has been a heavy demand for web video production technology to allow people to upload memorable moments of their life on to these various mediums and share them with the world. Usually these result in some form of flash plug-in that allows people to view the content but doesn't allow them to download it. This is a vital security feature of a web video production tool as users don't generally want their home videos downloaded and edited. Generally if you set up good privacy settings on your account the video will only be visible by people you allow.
Another aspect of the web video production software is the relative ease at which you can upload your homemade videos to these social networking sites, it may all seem simple from the front end, but there is a series of clever components working in the background to convert your movie into a flash file or.flv which makes it secure for the internet.
Of course if you want to get really involved with video editing then you can purchase software which will enable you to perform advanced web video production for sites such as YouTube. With this software you will be able to create entrance slides, add music, tweak the video input settings and a number of other hilarious changes that will hopefully increase the popularity of your video.
If you videos become really popular on YouTube you will be featured on the main page of the site. Obviously it is vital that you don't release any information or details in these videos that you wouldn't otherwise want released onto the internet. It is obviously great that we can share some much information and share our successes and dreams with people all around the world today, but at the same time there are a host of people that prey on unsuspecting and unprotected users.
Web video production has been a major enhancement of internet protocol over the last decade and it looks like staying around for the foreseeable future, so use it, but use it wisely.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
The internet has pushed the world forward at a frantic pace, with more and more people getting online either at work or at home. Because of this most people have email accounts and some form of social networking site, whether that is Myspace, Facebook, Bebo or Twitter and now people what to share every aspect of their lives with the world.
Because of this there has been a heavy demand for web video production technology to allow people to upload memorable moments of their life on to these various mediums and share them with the world. Usually these result in some form of flash plug-in that allows people to view the content but doesn't allow them to download it. This is a vital security feature of a web video production tool as users don't generally want their home videos downloaded and edited. Generally if you set up good privacy settings on your account the video will only be visible by people you allow.
Another aspect of the web video production software is the relative ease at which you can upload your homemade videos to these social networking sites, it may all seem simple from the front end, but there is a series of clever components working in the background to convert your movie into a flash file or.flv which makes it secure for the internet.
Of course if you want to get really involved with video editing then you can purchase software which will enable you to perform advanced web video production for sites such as YouTube. With this software you will be able to create entrance slides, add music, tweak the video input settings and a number of other hilarious changes that will hopefully increase the popularity of your video.
If you videos become really popular on YouTube you will be featured on the main page of the site. Obviously it is vital that you don't release any information or details in these videos that you wouldn't otherwise want released onto the internet. It is obviously great that we can share some much information and share our successes and dreams with people all around the world today, but at the same time there are a host of people that prey on unsuspecting and unprotected users.
Web video production has been a major enhancement of internet protocol over the last decade and it looks like staying around for the foreseeable future, so use it, but use it wisely.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Sunday, January 10, 2010
Making a Corporate Video Successful
By: J&J Video Productions-Wedding Video Specialists-Cleveland, Ohio
Producing a video for your company can be an exciting and potentially stressful experience. There’s more to it than simply assigning a video production company to the task and crossing your fingers.
To get the most from your video production dollars, we’ll take a look at seven top tips for making your corporate video a success.
1. Start with Results. The first step is to work out exactly what you want your video to achieve. Is it to train staff on a new procedure or is to increase interest at trade shows? Design your video concept around the desired result. Often clients get caught up with showing off their company that the main message gets lost.
2. Write a brief. Once you know what you want to achieve, work out what you want to show and explain in your video. Formulate a brief that specifies your objectives, target audience, the countries your video will be viewed in and any required languages. A list of all the shots that you need is also helpful. Will the bulk of the shots be at your premises and do you need your CEO to talk to camera? Video production companies will try to calculate how many days filming are required to work out the cost, so it’s important to know how much needs to be filmed at the outset.
3. Know your image. What sort of image do you want to present to your customers? While watching your corporate video, your customers will be left with an impression of what type of business you are and what to expect when doing business with you. If your television program happens to be radically down-market than your up-market product suggests, then you create cognitive dissonance in your prospects. This will mean that your viewers will be left with an uneasy feeling that something isn't quite right with your company and will automatically distrust your message. To avoid this, make sure the quality of production reflects the quality of your product/service. This can involve using a professional camera operator with broadcast quality gear to having a graphic artist design maps and titles.
4. Messages. One of the key areas to work out is what communication messages you need to get across. Work out the 4-6 key messages and develop the video around these. If you have too many messages people will tune out. Essentially, make sure you give information that your audience wants to know (not what you think they ought to know).
5. Script. The script provides the backbone to any video project. It’s always worthwhile spending extra time refining the script. As a rule of thumb, it needs to be completed before any filming begins. The best kind of script is short and sharp and revolves around your main messages. The quicker you can get your message across, the better the result. Avoid putting everything into the script, as wall to wall voiceover is quite tiring (and boring) to watch.
6. Assign a contact person. A designated person from your firm will need to be available to work with the video production company. The production house will need script information and approval, help in organizing shoots, copies of your logo and other relevant materials and someone to view a draft of the video and then finalize. This person will also need to make sure that the look and feel of the video best represents your company.
7. Get expert advice. A good production company will be able to advise you on the best format for your needs such as the music, the filming, editing style and how the schedule will run. They will also be able to take your brief and come back with a range of suitable suggestions. Don’t stress about the technical issues. That’s the job of your video production company.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
Producing a video for your company can be an exciting and potentially stressful experience. There’s more to it than simply assigning a video production company to the task and crossing your fingers.
To get the most from your video production dollars, we’ll take a look at seven top tips for making your corporate video a success.
1. Start with Results. The first step is to work out exactly what you want your video to achieve. Is it to train staff on a new procedure or is to increase interest at trade shows? Design your video concept around the desired result. Often clients get caught up with showing off their company that the main message gets lost.
2. Write a brief. Once you know what you want to achieve, work out what you want to show and explain in your video. Formulate a brief that specifies your objectives, target audience, the countries your video will be viewed in and any required languages. A list of all the shots that you need is also helpful. Will the bulk of the shots be at your premises and do you need your CEO to talk to camera? Video production companies will try to calculate how many days filming are required to work out the cost, so it’s important to know how much needs to be filmed at the outset.
3. Know your image. What sort of image do you want to present to your customers? While watching your corporate video, your customers will be left with an impression of what type of business you are and what to expect when doing business with you. If your television program happens to be radically down-market than your up-market product suggests, then you create cognitive dissonance in your prospects. This will mean that your viewers will be left with an uneasy feeling that something isn't quite right with your company and will automatically distrust your message. To avoid this, make sure the quality of production reflects the quality of your product/service. This can involve using a professional camera operator with broadcast quality gear to having a graphic artist design maps and titles.
4. Messages. One of the key areas to work out is what communication messages you need to get across. Work out the 4-6 key messages and develop the video around these. If you have too many messages people will tune out. Essentially, make sure you give information that your audience wants to know (not what you think they ought to know).
5. Script. The script provides the backbone to any video project. It’s always worthwhile spending extra time refining the script. As a rule of thumb, it needs to be completed before any filming begins. The best kind of script is short and sharp and revolves around your main messages. The quicker you can get your message across, the better the result. Avoid putting everything into the script, as wall to wall voiceover is quite tiring (and boring) to watch.
6. Assign a contact person. A designated person from your firm will need to be available to work with the video production company. The production house will need script information and approval, help in organizing shoots, copies of your logo and other relevant materials and someone to view a draft of the video and then finalize. This person will also need to make sure that the look and feel of the video best represents your company.
7. Get expert advice. A good production company will be able to advise you on the best format for your needs such as the music, the filming, editing style and how the schedule will run. They will also be able to take your brief and come back with a range of suitable suggestions. Don’t stress about the technical issues. That’s the job of your video production company.
J&J Video Productions is an independent Video Production Company located in Cleveland Ohio. J&J Video Productions specializes in Wedding Videos and covers Parma Ohio and Cuyahoga County Ohio as well as the Cleveland Metropolitan area. For further information please visit our website at http://jandjvideoproductions.com/
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