Saturday, February 25, 2012

Trends in Shooting Wedding Videos

Professional wedding videography today has gotten very expensive. In certain areas of the country, a bride can expect to pay thousands of dollars for a full day of coverage.
It seems that today, wedding videography has gotten away from the basics. Videographers that call themselves professional are less concerned with focus, lighting, audio and composition. Composition used to be and should still be the main component of a professional video. Instead, many videographers try to produce a flashy, special effect heavy, abstract montage of images that don’t capture the special moments, emotions, and all the fun of sharing a wedding day with family and friends. These are the things the bride and groom want to see and experience when they view their wedding day video.

A wedding video should tell the story of the bride and groom. Too many special effects and “tricks” can be distracting. Some special effects added during the editing process are fine and can really enhance the final product, but there should be a flow to the video that follows the flow of the days events. Also, you don’t see many close up shots of the bride and groom or the family and guests and that is a real missed opportunity to capture the moment. These shots can add a really special element to the video. My opinion is that the bride and groom would rather see these moments captured on their video than tilts, black and white, blurs, slow motion or other fancy effects.

Friday, February 17, 2012

Video Titles and Font Selection, A Factor Often Overlooked

When producing a video, the titles and graphics are an extremely important component in a professional looking finished product. All video editing software can generate titles and graphics, and more advanced, professional editors can produce 3-D graphics and other high-tech, complex effects. Although it may be fun and look really awesome, the fancy tricks can be very distracting and actually take away from the statement the video is trying to make.

The typeface or font is the first thing to choose when designing your titles. It’s the first thing that will be seen on your production and it needs to make the right impression. There are many things to consider when choosing the best look for your titles and graphics. The title and graphics set the tone for the video and make the first impression of your production. It makes sense that if you’re doing a 30 second spot for a high end business, you want the title and graphics to convey that. Elegant script and a classy background will set the tone.

Another thing to consider when choosing a font is how it will show on the screen. For example, a typeface that has too many fine details such a serif, will not always look clean and sharp. The words may appear to flicker.

There are so many options available for finding fonts and backgrounds that you should have no trouble designing the perfect combination for your project. There is no need to go over the top to get a clean, professional, custom looking introduction for your video.

Tuesday, February 14, 2012

J&J Video Productions-Cleveland Ohio wins Fox Televisions Hot List Contest as Best Video Production Company in Cleveland Ohio for 2011

After settling in Northeast Ohio in 2010, J&J Video Productions dug right in and continued in their winning ways. In January 2011 the company was nominated to the Fox Televisions Hot List Contest for the Best Video Production Company in Cleveland Ohio. In December of 2011 J&J Video Productions won the contest..

The staff of J&J Video Productions credits this win to its satisfied customers, the website and the services they offer along with the community service projects it is involved in. Their rates are considered the lowest in the industry nationwide.

J&J Video Productions also credits this win due to the fact that their style of shooting is different. Most of the other production companies in the area shoot in a very artistic way, a photo journalistic style. We let that choice up to the client, surprisingly our clients prefer our style. Our clients get more relevant video this way. Whatever the objective of the shoot is we have found a way to give the client more and staying within their budjet. In todays economy this is extremely improtant.

"We are elated and excited beyond belief" said Joe Sabol, the executive producer for J&J Video Productions. "I did not expect this. I know we work hard to get the results we do and that is a credit to our entire production crew. We were overwhelmed by the support from other businesses who were also nominated to the Hot List. Hopefully we can repeat this in 2012".

J&J Video ( continues to offer Wedding Videos, Corporate Videos and Commercial Videos.

Press Release 2/14/2012