Friday, February 17, 2012

Video Titles and Font Selection, A Factor Often Overlooked

When producing a video, the titles and graphics are an extremely important component in a professional looking finished product. All video editing software can generate titles and graphics, and more advanced, professional editors can produce 3-D graphics and other high-tech, complex effects. Although it may be fun and look really awesome, the fancy tricks can be very distracting and actually take away from the statement the video is trying to make.

The typeface or font is the first thing to choose when designing your titles. It’s the first thing that will be seen on your production and it needs to make the right impression. There are many things to consider when choosing the best look for your titles and graphics. The title and graphics set the tone for the video and make the first impression of your production. It makes sense that if you’re doing a 30 second spot for a high end business, you want the title and graphics to convey that. Elegant script and a classy background will set the tone.

Another thing to consider when choosing a font is how it will show on the screen. For example, a typeface that has too many fine details such a serif, will not always look clean and sharp. The words may appear to flicker.

There are so many options available for finding fonts and backgrounds that you should have no trouble designing the perfect combination for your project. There is no need to go over the top to get a clean, professional, custom looking introduction for your video.